Why Kenyan Artists Need to Go Mobile!

Just a Band and Sauti Sol will be representing Kenya in HUGE way at the South by South West Festival (SXSW) this month in Austin, Texas at an event that brings together over 2,000 bands from a cross the globe.

All the performers at the festival will have the opportunity to rub shoulders with other artistes like themselves, but most importantly be able to grab the attention of music executives, record label reps and most of all, new fans!

Say for instance you were to perform at a showcase, festival or event… your potential fans would immediately look up more of you music or try to find out more information about you. what if your website isn’t mobile compatible…then what?

In this modern and fast paced globe, you cannot afford to lose new fans as you seek to grow your brand. Reach out to them and become more accessible by ensuring your music and info gets to them at their convenience.

For instance if I were to spot artiste X at the Kenya Music Week, I listen to a sample and like what I hear, then pop out my smart phone and google artiste X. The results show me the website and I click on it but constantly get frustrated that the page won’t load on a mobile. Then I search for music on say Sound Cloud and the format is all wrong…on to the next one! Get the drift?

The other plus is not to keep out dated information on your website or fan page…ensure your updates are constant and that you are in touch with your fans. Constantly strive to deliver new music and remember that you’re not just broadcasting to a Kenyan audience anymore, but competing globally.