Ghafla Exclusive: A Month after NTV Fired its Employees, Tension Rises As KTN Prepares To Drop a Bomb on Its Employees

The digital migration has become a thorn in the flesh of most media houses as its forcing their hand to lay off some of their employees.

This is because thanks to the migration, the audience have reduced in numbers as people are unwilling to buy  set-up boxes. For those who have bought the boxes, the variety of channels has multiplied meaning that the audiences are being spread across the various channels which have sadly more to offer than the Kenyan TV stations.

These two situations lead to another problem, advertisers want cheaper rates for adverts since the audiences are lower plus they are also spreading out  their advertising budgets to the new channels . So the old channels suffer a double hit, the loss of audiences and the loss of revenues .For example NTV’s revenue is said to have dropped by 60% which could have led to the mass firing at the end of April stretching to the beginning of May.

After a mass firing at NTV which has employees saying that they were blindsided, tension is high at KTN. According to a  reliable source, this is because of the mass firing that is looming in the distance,something that has made its employees walk on eggshells, fearing for their future.

This mass firing comes 2 years after the mass firing in 2013 that saw K24, Q F.M and Kiss TV send home some of its best.