EXCLUSIVE: Standard Media To Open A New TV Station Alongside KTN

The mainstream media industry in Kenya is growing tremendously despite some setbacks from the digital migration quagmire which have threatened to derail and delay its growth.

But with the realization of digital broadcasting in Kenya, competition for viewership and content will surely be taken to another level. TV stations in the country will be assessed basing on the type of content they channel to the audiences, unlike before when they were commanded massive viewership thanks to their reach.

Perhaps this explains why Standard Media Group as realised KTN is not enough to reach the audiences and beat competition from its close competitors. The media house is on the run to establish a TV station to partner KTN in content distribution to the mass audience.

KTN which is expected to get a sister station

A close and reliable source has revealed to Ghafla! Kenya that in fact it is the digital migration saga that has delayed the functioning of the new TV station. Plans to launch it are at an advanced stage with everything in place, waiting for the stalemate that has seen other TV stations shut down to be resolved.

The newest TV station will be airing current affairs issues, unlike its sister station KTN which will be bestowed with responsibility to deal with all other issues not related to current affairs.

Our source reveals that SGL has seen the need to start another TV station to catch up with Nation Media Group which already has NTV and QTV.

With the digital migration, there is more space for more TV stations to be put up and the latest move by SGL is aimed at exploiting this potential.

The new TV station will be on air immediately digital broadcasting effectively takes effect.