Dear Kenyan Celebs: Do Not Invest In Clothing Lines As Kenyans Will Not Buy Your Clothes

 Everyday clothing lines are started by celebrities ranging from Huddah by Vazzi to Tergat by Octopizzo and as someone who has observed this industry, this is a bad idea. It’s too cliché, everyone is doing it; it’s much like shopping at Eastleigh. You will be just like everyone less.

 This is because many Kenyans do not have the ‘I would slit my wrists for you ’ kind of attachment to their celebrities. They are not really willing to invest in you just because you twerked on Instagram or have a few hit songs. The celebrity worship is a phenomenon that is yet to catch up, heck 90% of Kenyans will not even say ‘hi’ to you on the streets just because you are a celebrity.

People in the U.S.A will buy Yeezys for an insane amount of money but a T-shirt by a Kenyan musician, you will not see Kenyans falling over each other to get a piece.

Also we all know Kenyans love freebies, they will wear your brand…if it’s for free. Just look around, how many people do you see wearing a Kenyan brand. Very few, and if you are selling a crop top for 2000 shillings very few people will buy.
I think the reasons that Kenyan celebs embark on this kind of endeavor is due poor market research, I would advise many of you to consult investors who can show you the best place to put your money.

Do not concentrate too much on clothing lines; there are better investments for your money. I am of the opinion that you should save your money from a dead investment like branded T-shirts and opt for investments in land, real estate or even alcohol brands. Kenyans do love their booze.

Also hone the skills that made you famous to a superstar level or become diverse, try acting if you are a singer, acting if you are a twerker or hosting if you are an actor. That way you will build your status to an international level, become an uber-celeb .People will worship you and be willing to buy your clothes. You will not need to heavily market your products. People will be willing to invest their money on you. Take for Example Rihanna who is so good at what she does that her Lipstick line flies off the shelves. She dropped her new lipstick for MAC (in 2013) called  ‘RiRi Woo’ and three hours later, the red lipstick was sold out.She doesn’t need adverts for that purpose.