If It’s Not Hustlers And SufferersThen Just Who Reads Ghafla? Find The Truly Shocking Answer Here!

There seem to be alot of misconceptions about Ghafla’s demographic. Alot of people I’ve met have been astounded by the truth of the make up of the demographic Ghafla!Kenya serves.

Most people are under the assumption that Ghafla only appeals to high school children and the idle and uneducated. If you are one of these people, allow Uncle Chim Tuna to school you.

Ghafla!Kenya’s readership is a kaleidoscope of backgrounds; socio-economic and ethnic. But the core audience Ghafla!Kenya serves are people between the ages of 25-34. This demograph usually surfs Ghafla for an average of 8minutes and they do so from their work stations. Or to quote Alexa,

“Based on internet averages, ghafla.co.ke is visited more frequently by users who are in the age range 25-34, have no children, are graduate school educated and browse this site from work.”

The second biggest demographic Ghafla!Kenya appeals to are those between the ages of 55-64 -I know, that was abit of a shocker for me aswell.

That means that while the loudest naysayers of our business model are between the ages of 18-24, they constitute a marginal readership. Speaking of silent majorities and cantankerous minorities…

Another interesting fact is that Ghafla is read more by women than men which is a shift from just 2 months ago. But what can I say, ladies are attracted to douchebags like me so it’s only natural that they would flock to my articles like moths to flame. I’m joking… Or am I?

And what about the educational background of the biggest chunk of our demographic? They are Master degree holders. Yep, they are post grad students and graduands. This would make such an interesting research paper given that Ghafla!Kenya was started by someone who doesn’t even hold a bachelor degree.

From these interesting facts, we can deduce that Ghafla’s readership is well educated and has stable income: it’s what would be termed as Kenya’s middle class. Elementary my dear Watson!

And from the fact that the second biggest demographic is people between the ages of 55-64, we can deduce that entertainment industry heavyweights and potential investors are taking note of Ghafla!Kenya… What was that Mzazi Willy M. Tuva said? Oh yeah, If your story isn’t on Ghafla, you aren’t a celebrity yet!

And you can read about the corporate CEO’s who can’t get enough of Ghafla here.

Source: Alexa.com