Tujuane Moved From Friday To Tuesday. Why Now?

So news is reaching us that Tujuane is moving from it’s lucrative Friday evening slot to a rather nondescript Tuesday slot.

The show will be aired on Tuesday from 8-9, and when I saw this, it begs the question, “Why?” Tujuane was forming itself into a really big brand, especially amongst twenty-something Kenyans(on Twitter). Who can forget the Mirfat episode, which now has over 350,000 views on YouTube.

From my knowledge of the TV industry, shows are usually moved in order to align them in direct competition with similar. That’s why “Mali” was moved to the exact slot as “Lies That Bind.”

Now when I look at the programs that appear on other channels on Tuesday evening, I only see “Tahidi High” as serious competition for Tujuane. But Tahidi has fallen off ever since the original cast moved on. It’s no competition for Tujuane, which always becomes the top trending topic on social media when it airs.

This move, all in all is very baffling, but it remains to be seen whether #tujuane’s brand is strong enough to weather this change. What do YOU think? Is this moved informed or idiotic? Leave your responses in the comment section below: