KTN And KBC Lose Viewers!

Ipsos Synovate recently released a survey report on the state of television in terms of viewership.

And while most of it makes a rather interest what i found the most interesting is the fact that out of all the major television stations, only KTN and KBC were unable to grow their market share and infact lost some of their market holding to their competitors.

I’m not one to deal in rumours but i heard about trouble brewing at both stations with KBC eventually parting company with Nyambane and KTN losing it’s top rated journalists… Where there’s smoke.. Anne Kiguta even authored an open letter in which she castigated top management for their refusal to adapt and lack of  professionalism.

But in terms of KTN it wasn’t all gloom and doom, they have regained their top rated journalists such as Mohammed Ali and John Allan Namu. And with their current crop of talented journalists and their investigative piece “Jicho Pevu” they are sure to regain alot more of the market share.

For KBC though, the prognosis may not be so sunny… With the explosion of affluence and exposure, Nairobi residents are demanding better TV programming. KBC however have curved for themselves a niche that is “mashinani”. And they have been beaten at that by Royal Media Service’s Citizen TV. Something’s got to give!

The base of this study was some 2.1 million Kenyans.