Ghafla! Is The 2nd Most Influential Media Company In Kenya, According To Klout.com

Klout defines itself as the ‘Standard For Influence.’

Klout basically takes all your social media profiles and measures the raw number fans you have, plus the level of interaction you have with them. Klout then mixes up all this data in their special algorithm and comes up with a Klout score, which is basically a summation of your influence in social media.

So today we decided to do a quick check of Ghafla’s Klout score. We looked at our score, and it stood at 79.

We’re not accustomed to this Klout thing, so we didn’t think much of it. Nevertheless, we decided to see where we rank against other “real” media companies in Kenya. Surprisingly, what we discovered is that we are the 2nd most influential news company online. After, of course, the 50 year old Nation Newspaper. Here is the entire top five:

1. Daily Nation – Klout Score: 84

2. Ghafla!Kenya – Klout Score: 79

3. Standard Kenya – Klout Score: 74

4. NTV Kenya – Klout Score: 74

5. KTN Kenya – Klout Score: 72