WHAT’S IN STORE FOR YOU AT THE TUSKER LITE JOE CONCERT

American RnB sensation Joe Thomas jetted into the country early Thursday to be greeted by both a battery of journalists and a barrage of eager fans. It’s no surprise then that the majority of the crowd that were waiting for him with baited breath outside Capital FM offices, where he was scheduled to go through a LIVE interview, were ‘hopeful’ ladies.

The reason you may ask, is that Joe is single. Now wait a minute. Hasn’t he been in the industry of making ‘love music’ for quite awhile? You would figure then that all the lyrics he churns out, brimming with affection, soul and outright emotion would somewhat be directed at a special woman in his life. About marriage, the musician says it’s a delicate thing and one has to be ready.

‘Be prepared for a serious situation like marriage,’ Joe emphasized as the Tusker Lite press briefing at the Tribe Hotel went on earlier today.

Having been brought up by firm Christian parents, it was puzzling as to why Joe hadn’t gone into the gospel industry.

‘The gospel world is difficult,’ he simply stated, adding that ‘I believe that you have to live the life that you sing about. The connection (with my ‘gospel roots’) will always be there, though I feel there’s some spirituality in my music.’

Joe (middle) at the Press Conference

The artist admitted that there have been extremely tough times in his career, especially when traversing the globe making appearances and doing performances. Handling the success that comes with it also proves to be quite a challenge but there are some things that indeed keep him going.

‘All the love that I’m shown keeps me going… The love from fans shows that they do have a genuine concern for me as a person (and not just Joe the artist). I love what I do dearly.’

Of the best ever collaboration that he has had in his over a decade long career, he delightfully said Mariah Carey, with whom he was on tour with for 2 years.

‘I admired her professionalism and she was a very hard worker,’ he reflected of the other accomplished American singer.

Joe accepted himself being in the industry and attributed his lengthy and consistent success to ‘being real’. Of some artistes in the industry he reckoned, ‘Artistes these days have a persona which they have to live up to… I’m me, and the music I make is purely me.’

About Kenya, Joe loves the weather and with just a day of his visit, he confesses that it has been a phenomenal experience. Kenyan industrialist Chris Kirubi, who was right next to him warned him of the beauty of Kenyan women, as the American showed his tattoos, some of which were a dedication to a beautiful woman he only referred to as ‘Clouds’.

EABL Placcard that Joe Signed as a message to fans

Carol Ndungu, the EABL PR rep outlined the musical journey that Tusker as a brand started with Tusker Project Fame, outlining how it solidified through the Tusker All Stars concert and culminating with the Tusker Lite Experience that saw renowned musician Dornell Jones visit Kenya late last year.

‘We promise a great night and Joe has told us he will perform loads of his classics,’ Carol stated. ‘ Expect great food, great ambience and great everything.’

Joe encouraged his fans to be prepared for a fantastic and memorable performance and above all to ‘Live for the Next Day’. Drink responsibly.