Online Shopping Just Became Easier and More Convenient
Africa’s leading online shopping community Kaymu has further expanded to mobile marketing with the launch of its mobile app on 15th December 2014.
The mobile app is designed to make online shopping in Kenya even easier and more convenient, with features that enable sellers to list products and buyers to select from a wide variety of products at a glance.
The app will offer a wider product assortment, fast and intuitive navigation, and easier buyer and seller account management.
According to AleedaFazal, Managing Director of Kaymu Kenya, “Mobile marketing is revolutionizing the buying and selling process in Kenya. With people conducting transactions via messaging apps like Blackberry Messenger and WhatsApp. The launch of the Kaymu mobile application on different platforms will provide an even more structured platform for sales to be conducted on the go”.
According to a 2013 report by McKinsey Global Institute, mobile phone has revolutionized the way individuals interact and the way SMEs operate in Africa. Kenya records over 30 million mobile internet subscribers (statistics released by the Communications Commission of Kenya in 2013). This boost has led to an m-commerce explosion in Africa, as the number of users who access the internet via their phones is growing rapidly and leapfrogging traditional desktop use in Africa.
In addition to the growing market penetration of smartphone devices in Africa, Kenya is said to be among Africa’s fastest growing Internet economies, according to Business Tech in 2014.
The Kaymu mobile app is available for download on Android devices from the Google Play Store.
About Kaymu
Kaymu.com. is an online marketplace that brings together buyers and sellers from all over (country) on the same platform. It gives them a safe platform on which to conduct business while giving great deals on price as well as business advice to its listed sellers. With over 2000 sellers and counting, it is poised to become (country’s) biggest online market.
About AIG
Africa Internet Group introduces and accelerates the online shift in Africa – for its people and its culture. It is committed to running successful and vibrant internet companies which boost the evolution of African online culture. AIG is the parent group of nine successful and fast-growing companies in more than 25 African countries, accounting for over 3, 000 staff. AIG cares about entrepreneurship and brings together all the key elements required to build great companies: team, concept, technology and capital. Its network of companies includes JUMIA, Kaymu, Hellofood, Lamudi, Carmudi, Zando, Jovago, Lendico and Easy Taxi.
