Watch the First African Music Video to Premier on Jay-Z’s Tidal Platform-It Was Shot In Nairobi

A video directed by the acclaimed video director Mr. Moe Omusa in Nairobi has become the first African music video to premiere on Jay Z’s Tidal Platform.

The video is by none other than Nigerian artiste Ice Prince Zamani and has now been released on YouTube after its Tidal debut. Making it accessible to the common mwanachi.

The video shot in Nairobi and Lagos is the the music video of his single: BOSS.

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“It’s about levels. We are just getting better and continuing to surprise Zamaniacs with every release. BOSS is a song for everybody – be the boss of yourself. Be the boss of everything you do. Make boss strides. Time for Africans to rise,” said the Chocolate City Boy, Ice Prince.

For the release of BOSS, Ice Prince has pulled nothing but boss moves. He has rewarded two of his fans a return ticket to Dubai in a merger with PlayNetwork. The fans won at the just-concluded BOSS Post Your Video Singing Along, Dancing or Vibing to BOSS competition using hashtag #BOSSBYICEPRINCE