Upcoming Sports Betting Company Betway Kenya Finds Itself in Hot Soup After They Got a Tad Too Greedy

There is fire burning and this time around not on Kenya’s backyard but deep within the confines of Jambo Marketing.

The mobile telecoms operator has landed in trouble with the Betting control and Licensing board (BCLB) after it was accused of breaching the authorization it has been awarded in operating betting operations.

Previously being awarded a provisional license to offer services in regards to online gaming, they decided to take it a notch higher by getting into mobile phone based gaming something the regulator was not very happy about.

This was communicated in a statement first published on Business Daily and which was drafted the Boards Chairman, Musila Wambua. And it read in part; “We wish to confirm that a notice has been issued to Jambo Marketing to cease to advertise for sports betting or other gaming activities not permitted under the Pilot Online Gaming License it was awarded.”

In turn it was also copied to the 3 biggest mobile operators in Kenya; airtel, Safaricom and Orange who provide the wallets and act as the link to the customers.

Normally, companies are required to apply for a license to a specific area of operation and Jambo Marketing had strictly applied a license to provide online gaming. Them delving into other areas was seen as nothing but a violation of their license.

Jambo Marketing runs a sports betting business under the Betway Brand Name and it has been operational since July this year to offer interactive gaming services. According to the BCLB CEO Charles Wambai however, they have been operating on a pilot license since 2013 something he failed to expound since the matter was still under investigation.

According to Business Daily that first published the story, Jambo Marketing failed to comment on the matter by the time they went for publishing but in turn their license is fully terminated, then participating subscribers stand to lose a lot of money.