A New Approach In The Whole Royalties Affair

There is a huge pool of artistes’ money previously untapped if the recent total cash payout of 29 million is anything to go by.

Well, regional music broadcasters are the new cash trove and MCSK is pulling all strategies in the book to rein them in. While previously you were treated to tugs of war, diplomacy seems to be the new front now and has proven effective going by the number of agreements MCSK has signed with the broadcasters at the rural level.

Well here are the Regional broadcasters ready to give artists their dues; includingCoast – Pilipili FM, Sheik FM; Eastern – Mangelete FM, Mugambo, Wikwatyo FM; Western- Nyota radio, Radio Mambo, Radio Sahara, West FM; Rift valley- Jesus is Lord, Hero fm, Sayare FM, Fish fm, Christco FM, Radio Injili; Nyanza- Namlolwe, Radio Sunset, Gulf radio, Nairobi – Pamoja FM.

This new strategy is set to see an increase in the amount collected and at the end of the day, the artist gets more. It’s time the artists earned cash worth their efforts.