Baileys Revamps Its Looks With A New, Stylish Bottle

Leading cream liqueur Baileys has revealed a new-look bottle in the Kenyan market, launching a slimmer, trendier bottle to replace its original packaging. Redesigned bottle enters Kenya’s market as brand raises the stake in cream liqueur segment.

With a longer neck and higher shoulders, the new bottle takes a more feminine form but retains its original content, in line with the Baileys tradition of providing quality Irish Cream Liqueur to its consumers. The bottle was launched at an exclusive event in Nairobi, where its unveiling was a first for this market: a 3D projection against Teleposta Towers in the Central Business District that ensured the image of the new bottle was viewed widely across the city.

Speaking during the launch of the new-look bottle Kenya Breweries Limited Managing Director Joe Muganda said the new bottle was launched in response to the changing trends in the market, which have seen the rise of a highly discerning middle class looking for more affinity and greater aesthetic connection to their brand. This new extrinsic design by Baileys seeks to meet this consumer taste in class.

Baileys, which is an Irish whisky and cream-based liqueur, remains a favourite of the sassy, sophisticated, African woman, and is the world’s number one selling liqueur.