Ghafla! Clocks 9.5 Million Pageviews Per Month

The Ghafla! juggernaut just keeps rolling on and on.

Over the past few months, we noticed that Ghafla, though we had a lot of traffic, we weren’t retaining them very well. On 1 million monthly readers, we were getting around 2 million pageviews, which meant that every reader was reading about 2 pages total on the site. Those figures pointed to a problem of not having engaging content. After a deep self analysis, we decided to come up with several
serial stories that would keep readers coming back. Before, we only had the Ghafla! “Photo Of The Day” and the “Ghafla!Poll” that readers could look out for on any given day. But we’ve added a lot more serialized pieces of content, like “Ghafla!Girls” and Ghafla!Guys,” “Fashion Evolution,” “Top 10 Box Office,” which appear daily/weekly on our website. These serial stories have also been given their own sections on Ghafla! in order for their fans to browse them easily.

Apart from the engagement, we increased our pageviews, allowing us to sell our ads at a lower CPM of .43$. That price is competitive with the ad networks of the largest web companies, Google & Facebook. Also when you compare our CPM(.43$) with the CPM of leading publishers like Nation(5$) and Standard(3-4$), you’ll find that we’re the most reasonably priced amongst the “Big 4” Kenyan news sites.

A compelling proposition for both our readers and advertisers in the end. Everybody wins. Onwards and upwards then!