Lo And Behold! Java House Takes Advantage of The Artcaffe Drama

In a rather unexpected move, Nairobi Java House has taken shots at its competitor Artcaffe that’s already facing hostility because of racism allegations. While others view it as taking advantage of the situation at hand, it’s purely business at the end of the day.

Moments ago, the renowned middle class coffee house posted a tweet mocking the Artcaffe misfortune while marketing itself.  “Why worry about croissants? Just walk in, walk out, 9, 10…or more croissants, visit any of our branches” read the tweet.

This strategy appears to have worked because the tweet seems to have won the heart of Nairobians at least according to the tweets below;

@Liyan55: Sure thing RT @Nairobi_Java: Why worry about Croissants? Just walk in, walk out, 9, 10 or more Croissants, visit any our 18 branches

@maureenmurimi: #WIN! RT @Nairobi_Java: Why worry about Croissants? Just walk in, walk out, 9, 10 or more Croissants, visit any our 18 branches

@KdeuceK: Espresso shot! RT @Nairobi_Java: Why worry about Croissants? Just walk in, walk out, 9, 10 or more Croissants, visit any our 18 branches

@JaazOdongo: Much-a-do about… Croissants. Oh well they might just be the most profitable pastry in Nairobi this week. Well done #Java & #Dormans

@@Edwin_munyiri: Hahaha touchè RT @Nairobi_Java: Why worry about Croissants? Just walk in, walk out, 9, 10… or more Croissants, visit any of our 18 branches

@LizzNjagah: @bankelele I haven’t stepped inside #artcaffe since @Nairobi_Java opened @ Westgate.. Service was a bit shaky in the beginning but improved

@JDocOdago: So much win “@Nairobi_Java: Why worry about Croissants? Just walk in, walk out, 9, 10… or more Croissants, visit any of our 18 branches”

Hmmm…talk about some serious marketing there.