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A new dawn as Ghafla relaunches into a fully fledged news website

Finally, Ghafla Kenya, one of East Africa’s largest online entertainment websites is set to experience a massive rebranding and rebirth, in a launch ceremony that will take place on Wednesday evening, October 19, 2016.
Started seven years ago, in a bedroom from where it struggled up the ladder with no readership and no clout, Ghafla has now spread her tentacles wide and large network that has readers spread across the entire African continent – and beyond.
Ghafla was the little dream of one ambitious university student named Samuel Majani who saw a vacuum in the provision of local celebrity news and music lyrics online – and then he moved in to fill the void, creating the Ghafla behemoth that today boasts of over millions of monthly readers.
 Majani says.
Less than a decade after the site was born, Ghafla has now found a new home in Ringier Africa Digital Publishing (RAPD) who have partnered with the Kenyan startup and promised to carve it into an even bigger, more balanced, broader and expansive news network that will easily compete with the largest digital platforms from Nigeria to South Africa.
 says Tim Kollman, the Managing Director of RAPD.
Initially tailored for the Kenyan audience, with most of the news focusing largely on the Kenyan market and celebrities, the new Ghafla has now moved into deeper waters – casting her net wider and further to encompass not just Kenya but also Uganda, Tanzania, and Ethiopia.
Commenting on the exciting Ghafla partnership, Robin Lingg who is the Ringier Africa & Asia CEO said:
The new Ghafla, whose brand icon has also changed to feature a ‘Ghafla’ logo with a small ‘g’, will move from disseminating just entertainment and celebrity news to covering broader topics that include politics, sports, science, technology, and lifestyle.
, says Martin Kinyua, an avid Ghafla reader and subscriber.
To cater for this broader market, the new Ghafla management has also hired highly skilled new talents who come with great knowledge and expertise in news dissemination and analysis.
 
 says Dennis Tarus, one of Ghafla’s new writers.
Ghafla also promises to have a stronger focus on breaking news as it plans to have writers on board as it seeks to disseminate breaking news at it happens.
The big launch on Wednesday, expected to start at 6pm in the evening, will feature a galaxy of some of the biggest and most powerful local celebrities and stars from all facets of entertainment.
Representatives from some of the biggest local brands will be in the house too for a dazzling night of festivities, music, laughter, networking, sumptuous foods, drinks and fine wine.
mjue nitawalambaaawoteWaambie ivo Shaniqwa, one of Kenya’s biggest comedy stars, said.
As for those that love their tipple, as much as yours truly does, , one of the most accomplished beer manufacturers in East Africa, will be in the house helping to quench the thirst of all the esteemed guests.
The  too will be very much represented for those that love to wash down some spicy chicken wings with some smooth,soothing wine.
It will certainly be one of the biggest entertainment launch events of the year and  will be on the decks. We just cannot wait.

About this writer:

Baba Ghafla