Blast From the Past: Prezzo

Prezzo is currently representing Kenya in the Upville House on Big Brother Stargame. The rapper has almost always been on the limelight. Even when he wasn’t releasing music, he still made headlines by embroiling himself in beef with fellow artiste, Jaguar.

Before that, Prezzo mostly made news thatnks to his bragging and flashy lifestyle, which he showed in his videos. Early in his career, almost every video he put out made headlines for the splurging and what some considered high concept. He made what might be the Kenya’s first extended play video with P.R.E.Z.Z.O, which was directed by one of the biggest names in entertainment then, Tedd Josiah. The talking point was that the video was shot on a Kshs. 500,000 budget, an astronomical figure at the time. Hell, even now.

As the years have gone by, Prezzo’s videos still somewhat try to be high concept but his efforts get drowned out when everyone is trying to put out the best. He made a video for his first single when an artiste undertaking a video shoot was a huge deal in the entertainment scene. His first video was big considering that era of entertainment. First of all, it had hot cars. That was huge then. It had half-naked chicks washing cars. That was considered too explicit then. It had a couple of celebrity cameos. A fairly new concept then.

Between then and now, Prezzo has produced one album and a fair number of cringe-worthy moments on TV. By today’s standards, the half-naked chicks would be considered two-thirds dressed. And that spanking scene now be considered a polite greeting. So, now we take a look back at Prezzo, before everything: Naleta Action/Let’s Get Down (featuring Nazizi).

{youtube}SJUhV2SALsw{/youtube}