CCK Attempting To Get DSTV To Share Some Of The Rights It Holds To EPL

If you are dating someone who doesn’t know what Gtv is, they are too young for you! She/He probably just learnt their ABCs and you think they are ready for the D/P. Shame. But if they do then this means you are probably one of the DSTV clientele who like me are longing for the good old days when DSTV had serious competition and had to slash their prices. These days they have a virtual monopoly. Then again that is just my opinion.

Well, take heart. CCK has taken up the good cause and are finally trying to negotiate with all the intrested parties to get some mature and fair competition going.

After Gtv went under, DSTv got back the lion’s share of the EPL rights and that granted them a virtual chokehold in the pay tv services industry. Yep, Multichoice has exclusive content from the EPL amongst other leagues.

And just so you understand how important football is over those soppy telenovella soap operas, the exclusive rights fuelled MultiChoice’s market dominance in Africa— including in Kenya.

The CCK and other industry rivals had demanded that MultiChoice share its exclusive content including the EPL. The CCK claims that similar content-sharing models have already proven successful in UK, Italy and oh looky here Baba Ghafla, Nigeria!

i for one hope something can come out of this. If it isn’t all just hot air, we the consumer stand to benefit. Read about the prices announced here.