Citizen TV’s Julie Gichuru Plunges into Fashion Business

You’ve seen how fashion conscious she always is whenever she appears on your television screens. Well, the gorgeous Julie has decided to convert her fashion sense into some real cash.

With her husband, Anthony Gichuru, as her business partner, Julie has decided to set up her clothing line business that specializes in both men and women wear. Dubbed “MIMI” Julie and her husband describe their clothline line business as “classic, sophisticated and trendy fashion.”

The business is expected to do well considering it has a special focus on maternity, plus size as well as shoes wear. What’s more is that as much as the merchandises are top quality; the prices are quite sensible compared to other outlets that deal in the same wares.

Defending her decision to make her business online rather than setting up a physical shop, this is what Julie said, “The high cost of rental properties in Kenya means that customers would have to pay much more for their merchandise. The business plan was therefore centered on the growing culture of online trade and commerce that is already fast developing. Additionally, going online offers increased accessibility to markets than a shop in a mall.”

Check out Julie’s merchandise HERE.