Collymore Apologizes

Kenya’s leading mobile company Safaricom came up with a Valentines period Skiza tune campaign dubbed ‘Katia her with a tune.’

check the link for more information about the promo.

Many people responded negatively about this campaign, particularly use of the term ‘Katia’… giving the company bad publicity. This prompted the company`s CEO Bob Collymore to apologise to Safaricom customers and even pulling out the campaign. He wrote on his twitter page;

‘So this morning I’m gonna apologize for the Katia gaffe. We deserve the slapping you gave us. The campaign is being pulled.’

He is scheduled to have a press conference to publicly apologise to Safaricom customers.