Ghafla Exclusive: After Easy F.M’s Big Switch to Nation F.M, another Popular Radio Station Shakes the Media Industry with This Major Transformation

Last year, a radically different radio station was launched in the country that focused on current affairs and aimed at bringing sense to radio, its name Nation F.M.

It was not 100 percent new though because it was Easy FM that re-launched as Nation FM, but its launch shook up the industry and brought out deep-seated beef between the competitors.

Now Urban Radio is planning to re-launch and its re-launch is certainly causing excitement in the media industry. The relaunch will be happening on Friday 20th November 2015 where they will be hosting three parties at Kisumu’s Barcadia Lounge, Club Signature and Bucaneers. They will be basically bringing the party from the radio to the people.

Urban Radio,  the only English speaking radio station based in Kisumu was started in February last year and over the past one year they have experienced growth and challenges in equal measure but are now ready for a fresh take-off as they position themselves as a market leader.

“The re-launch involves re-positioning ourselves to be more appealing to the audience in Western Kenya by making our content about things they can easily relate to and not necessarily bringing Nairobi down to Kisumu – one of the biggest lessons we have learnt over the time we have been here that the urban market in Kisumu is very different from Nairobi and things that work there would not necessarily work here.” revealed a representative from Urban Radio.

Part of the relaunch process involves moving to a new frequency. Since they went on air for the first time they have been broadcasting on 102.5FM but from Friday they will be available on 90.7FM.

Even though the name does not change, Urban Radio 90.7FM is essentially a new radio station that is significantly different from Urban Radio 102.5FM and with this re-launch they are aiming at becoming the number one radio station in Kisumu within the next three months. A position occupied by Kiss 100.