Here is What Went Down at SABMiller Peroni Can launch (Pics)

The new drink in town is here beautiful people! This Italian drink is not only stylish but has also been brewed with nothing less than the finest Italian ingredients!

Having been around for 50years, Peroni Nastro Azzuro is a unique blend of beer that fully gives you the superior and authentic Italian taste. This Italian beer was launched in Kenya in 2012 and the growth has been tremendous! What better way to celebrate this milestone than with the introduction of Peroni can??

Just launched the other the day at Mercury, Nakumatt Junction where the who and who in the society attended. This new drink in a can will be distributed by Crown Beverages Limited a subsidiary of SABMiller and will retail at Kshs. 200.

“The Peroni premium consumer will now have a choice of a new pack that will compliment both at home and out of home occasions which are both growing in popularity in Kenya” said Crown Beverages  Marketing Manager, Pinkie Nyandoro. “The can pack translates to approximately 60% sales of the premium beer category in key supermarkets , we therefore saw great business potential in making a foray into this by adding 500ml to the Peron Nastro Azzurro collection”.

Check out the pics of how it went down;