HomeBoyz: A Tale Of Enterpreneurship Meeting Passion and Music!
When DJ John Rabar and his brothers started out, they were DJs. nothing more, nothing less: atleast on the surface. But the Rabar brothers had something special in them: Ambition. They wanted more and they had that God-given business acumen.
Armed with nothing more than that, they embarked on their journey. Maybe it helped that the three brothers were in it together. They were able to fall back on each other for support whenever things got complicated and rough.
Remember their beef with Code Red? Whatever the case may be, they won. They have a radio station, a football team and a rugby team. They had a bottled water business venture and have branched into event organizing.
So what’s the moral of the story? Well apart from celebrating HomeBoyz success, what i’m driving at is that we need more Rabar brothers in Kenya’s entertainment scene. We need more innovators. More businessmen to drive this industry further. Don’t just rap or sing. Actually turn it into a business.
The HomeBoyz portfolio has a rugby franchise, a football franchise, a recording studio, a radio station, they used to have a water bottling company and an events organising company. Think big! All this was built from a single DJ mixer and deck.