Is K24 Set To Become The Strongest Media House In Kenya After Uhuru’s Win?

Under the patronage of the Kibaki administration, Citizen rose to prominence. But they have more to thank their CEO Wachira Waruru for than political patronage. He is the man who held the reigns of the company and led it to their current topspot.

But be that as it may, they still cannot understate the importance Kibaki’s regime had over their rise and rise. And now that they chose to side with CORD which has lost the elections, this position may just be in danger. See, before the elections had even begun, Citizen was having a torrid time dealing with the CCK. You can read more about that from this link.

Then K24 which did the exact opposite begun to poach Citizen’s talents. Both those infront of your screens and those behind the screens. Both technical and bureaucratic staff. With that, it would seem the stage is set for the two media houses to begin their dance with the devil so to speak. they about to engage in a battle for supremacy.

Or maybe it’s just my imagination running wild. but i doubt it. The question is; Will K24 rise to prominence under the UhuRuto political dispensation? Will Citizen’s woes continue and become even more daunting or will the seas ahead calm down? Only time will tell but i do believe we are in for one epic battle for supremacy!