Is this why KTN is losing its workers?

The second largest media house in Kenya, The Standard Group has apparently agreed that their Broadcasting division (Radio Maisha and KTN) posted a loss of Ksh 109 million, but their print division did very well by posting Ksh 446 million profit.

                                                           Standard Group CEO Paul Melly

According to Standard group CEO Paul Melly, is that Broadcast losses were due to the transitional impact of moving from the previous location, I&M building to Mombasa Road.

Could this be the reason why KTN lost its best workers to other stations? May be yes, but we all know that Kenya’s broadcasting sector is the toughest place to do business in.

Of late KTN has been giving their direct clients a spot rates reduction to advertise in order to maintain them from stiff competition from their competitors, of which to me, this looks as a tactical misfire.

I hope that they will be able to keep up with the current competition because its not getting any easier when it comes to entertainment industry.