Octopizzo, Madtraxx and MOB DJs Kick Off Orange Live It Up Tour

The Orange Live It UP Tour kicked off last Friday at Kenyatta University with performances from hitmaker Madtraxx, one of the fastest rising rappers in Kenya, Octopizzo and the MOB DJs.

The tour will continue in other universities around the country in an effort by the mobile and internet service provide to reach out to the youth market. Other mobile service providers have also used this type of promotion: Safaricom’s Safaricom Live and Airtel’s Mi Ni 254 Tour.

Besides the performances, the Live It Up Tour will feature brand interaction dubbed the Orange Experiental Zone, the Live It Up Party Storm among other ctivities.