Photo Gallery: Pilsner Re-Launch

As part of its new strategic positioning, East Africa Breweries Limited recently re-launched a revitalized identity for its iconic brand Pilsner Lager, known for its distinctive slogan “Imara Kama Simba”.

The unveiling of the new Pilsner Lager is part of EABL’s market strategy to renew its positioning and rejuvenate a powerful connection with its consumers through a marketing platform dubbed “King of Bold”.

The night which was graced by One ambassador Prezzo who officially unveiled the new look Pilsner bottle. He stunned the crowd with his signature performance. After he finished his performance Abbas and Bamboo jazzed the crowd and made an attempt to make a performance with Prezzo.

The event was hosted by Trublaq Entertainment at the Prestige Plaza, Ngong’ Road. Check out the photos below courtesy of PressPlay.

K South’s finest Abbas (left) and Bamboo

DJ Joe Mfalme on the decks

Main act, Prezzo, making his entrance

Prezzo on stage