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Radio Citizen Swiftly Follows In Kiss 100’s Footsteps

Once in a while, TV stations, Radio stations and even whole media houses re-brand and for various reasons.

For Ghafla, we re-branded and decided to leave the PG 21 photos to social media and bathroom walls opting for something less risqué. We were also forbidden from showing any uncovered body part. This was an attempt to make Ghafla more women, children and corporate friendly and it has worked to our advantage.

Other brands re-brand to get a mature new look, attract more viewers or just vamp things up when they get to old and musty.

This year alone has seen brands such as ‘Kiss 100’ and ‘The People Newspaper’ switch things up and Radio Citizen will be rebranding.Tomorrow .

mzazi.jpg

Mzazi Willy Tuva of Mambo Mseto, Radio Citizen

So be on the look-out for the new and improved Radio Citizen .

About this writer:

Sue Watiri