Review: Gospel’s Next Big Thing Holding It Down

Hold It Down is one of the tracks off Maluda’s debut album, Transformed. The song starts off mellow, builds up to more prominent hook and gets catchier at the chorus, “One shot for my king who gave his everything/Two shots for his love and forever being…”

The progression comes naturally and seems controlled. No effort to escalate the mood as it goes on, which comes off well as the song doesn’t seem pretentious. By the end, you get into the rhythm and you can’t help but chant along to what seems like a call to action.

He does a brand of hip hop we rarely see in Kenya’s gospel industry. One that would be described as more “gangster.” A lot of Kenyan gospel hip hop is the bubble-gummy, sing-songy type, as it makes it easier for people to dance along to because in Kenya–it seems–gospel music also has to be club music.

Maluda is about to blow. In no time, he will be one of the most talked about artistes in the gospel industry. Check out Hold It Down below.