“Share a Coke” Is Back With an Exciting Twist

The popular Coca-Cola brand campaign “Share a Coke” is back with a thrilling twist.

This time round the campaign seeks to reach more consumers by having even more names and a unique inclusion of emoticons and phrases to enable them to “share a feeling” with their near and dear ones.

The campaign will give Coca-Cola consumers the opportunity to swap the iconic Coca-Cola logo with personal names of their friends, relatives, family and expressions to communicate and connect with their loved ones.

Coca-Cola Brand Manager Kenya, Mona Karingi reiterated that “Coca-Cola is all inclusive therefore we would like everyone to get an opportunity to share a feeling with the special people on their lives all over the country. This time it will be particularly exciting as it will give consumers an opportunity to be more expressive.”

Through the second chapter of the campaign, Coca-Cola will continue spreading the message of optimism and happiness that the brand stands for in homes, at social events, in schools, villages, bars and restaurants.

The Coca-Cola products with the customized names will be available in major retail outlets and in dukas or kiosks, hotels and restaurants all over the country.

The campaign will also leverage on the social media platforms such as Facebook, Twitter or Instagram as well as other interactive advertising platforms to enhance consumer experience.

Coca-Cola as the World’s No1 non-alcoholic beverage and the runaway market leader in Kenya is well known for breakthrough marketing campaigns and marketing innovations. In the recent past it has launched highly successful campaigns such as the Billion Reasons to Believe Coke Side of Life, Brrrr amongst others that have been very well received by Kenyan consumers.