Snapp Backs Kenya’s Beauty Queen
EABL together with Miss World Kenya will today launch of the Miss World Kenya 2013 Beauty Pageant at The Sarova Stanley.
The launch will mark the official rollout of the Miss World Kenya, a franchise of the Miss World property, in the Kenyan market. The campaign aims at attracting over 2000 beauties who will aim to meet the mission statement for the Miss World property ‘BEAUTY WITH A PURPOSE’.
The launch will also be a call for entries that will see a scouting mission to select 20 beauties from all the counties culminating in a final gala after contestants go through the boot camp academy.
Gracing the occasion will be EABL’s Kenya Marketing Director, Caroline Ndung’u; Ms. Terry Mungai, Franchise holder of Miss World Kenya and the current Miss World Kenya and Kenya’s representative to Miss World 2012, Shamim Ali.
