So as the Rain Poured Heavily in Nairobi, These Celebrities Were Busy Having a Good Time at the Coast….Having a Taste of the Finer Things in Life #TasteTheFeeling
As the rain poured heavily in Nairobi over the weekend, a bunch of celebrities were getting sun kissed having a time of their lives somewhere in the Kenyan Coast. It was during the launch of the Taste the Feeling campaign by Coca Cola.
Drinking a Coca-Cola makes the moment special. It is what Coca-Cola means to all of us that motivates us as a brand continue to work tirelessly to ensure that you, your children and your children’s children continue to enjoy these moments.
More than ever, we recognize people prefer their Coca-Cola in different ways, but irrespective of the variant they choose there is one thing they have in common, they all want a Coca-Cola brand with is refreshing and has a great taste.
Over the weekend, Coke marked a milestone with the launch of the “One Brand” strategy for Coca-Cola. The “One Brand” strategy means that for the first time ever, they have a campaign for all Coca-Cola variants – Coca-Cola, Coca-Cola Light also known as Diet Coca-Cola in other markets, Coca-Cola Zero, and Coca-Cola Life.
This new approach comes to life in a global campaign – “Taste the Feeling”. This campaign uses universal storytelling and everyday moments to connect with consumers around the world.
“Taste the Feeling” will be brought to life in a fully integrated marketing campaign with Coca-Cola being central to each moment because without it, there is no story.
As the number one passion point for teens, the use of music in the creative execution will help deepen the consumer connection to the campaign and the brand, extending the reach of the message beyond advertising.
The “Taste the Feeling” song is an upbeat track that celebrates the experience of drinking a Coca-Cola. It will be featured across the media including digital platforms.
The original song features the voice of newcomer Conrad Sewell produced by Avicii while non-English markets will have select artistes translating the song to their respective local languages.
The Coca-Cola Company (TCCC) has always been a friend to Africa as a continent, right from its robust distribution network, quality products, jobs and opportunities from management to the base of the pyramids.
It is for this reason that we celebrate some of our renowned African artists as we bring the taste the feeling campaign to life. Fally Ipupa from Democratic Republic of Congo, Diamond from Tanzania and featured in the anthem for Francophone and Swahili.
Anyway, just to cut the story short, here are the celebrities:
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