Standard ‘Ups-the-Ante’ and Goes Digital

The oldest newspaper in the country, the Standard, launched its latest online rebranding over this past weekend, titling its new offering ‘Standard Digital’.

The Standard Group Limited revitalised two of its online products, the County Weekly and Standard Media ina  move that is meant to keep up with the target audience as well as advertisers in what is a continually and increasingly competitive market. The largest newspaper in Kenya is the Daily Nation and its digital footprint also has a firm placement in Kenya’s top internet portals.

“Technology has changed the way news is produced and consumed. The digital platform launched (on Friday) is a milestone as we revamp our unrivaled products,” the Standard Group Chairman and CEO Paul Melley told the Standard Online at the launch of the redesigns on Friday evening at the Standard Group Centre along Nairobi’s Mombasa Road.

In the grand redesign, the County Weekly comes in several editions covering different regions in Kenya as well as sprucing up and extending the contetn available on the site. In addition to the other features the Standard online had including the Standard on Saturday and Sunday, KTN features, news and analysis, Radio Maisha has been added to the stable with real time news and updates.

“The site we’re unveiling today is  user friendly, giving visitors personalised multimedia content,” said Mr Fred Mbugua, the Managing Editor, Weekend Editions and Convergence, further stating that users can customise the site by hiding sections they are not interested in or moving them up or down.

The revamped website is: www.standardmedia.co.ke