Strut It Afrika Kicks Off Continental Auditions For Fashion Week. Check Out These Cool Photos
Strut It Afrika (S.I.A) last weekend held its inaugural continental audition at Secrets Lounge in search of Kenya’s premium models.
The auditions kick –started the journey to Strut It Afrika Fashion Week 2014 which will this year be the culmination of a month long S.I.A fashion festival.
With two auditions in Kenya’s Nairobi and Mombasa, the team will then head to Tanzania, Uganda, Ethiopia, Burundi and Rwanda in search of the best models and the best designers in the region.All roads will subsequently lead to Nairobi for the finale.
This year Strut It Afrika has partnered with Honor My Curves (HMC) to launch an era of plus size modelling in Kenya
Managing Director and founder Strut It Afrika, Moses Mukiibi said, “It is high time the African Woman is given the full attention she deserves and we are here to give her exactly that. Our mission is to change the perspective of modelling in East Africa, why not do it for all.”
“We are looking into turning it to a TV concept next year” Moses added.
Strut It Afrika was founded by Moses Mukiibi in November 2011. It’s current directors are Moses, Malaika Nyannzi and Kay Bochaberi.
It was founded on the belief that models in East African have a lot more to offer and a lot more to gain. Its initial slogan was for models by models. However today Strut It Afrika has evolved and is fast becoming a brand to reckon with in every aspect of the fashion industry.
Strut It Afrika Fashion Week was launched last year. It was East Africa’s first ever regional fashion week.
Moses and the Strut It Africa Team.
Honor My Curves Models
Roshanara Alex and Wintana during the audition
Hivita Rogato at the audition
Petite models try their luck at the audition
