Surprising Details You Never Knew About Airtel Trace Music Star Competition

Global telecommunication provider Airtel is on a mission to give a lucky winner Ksh 3.4 million and have started their search by visiting various universities in the country.

Airtel Kenya’s incursion into the music industry through the Airtel Trace Music Star competition is not only innovative and creative, but is also designed to offer a bigger opportunity and platform for the thousands of Kenyan youth who crave for a chance to hit the big stages but are unable to. This week, Airtel has been in different universities which include Mount Kenya University (MKU), Nazarene University, Multimedia University (MMU) and Catholic University of East Africa (CUEA). The campus activations are giving hopefuls a real opportunity to call, sing and stand a chance to be the next star in Kenya and possibly in Africa.

Airtel is in the process of looking for the next Airtel Trace Music Star and as a result, the activation team has been accepting only individual entries, allowing people to sing in any language of their choice, and in whatever genre they want; callers were allowed to use instruments as they register their songs. Unlike other traditional types of music competitions, Airtel Trace Music Stars does not go through the regular auditioning and screening processes which often will result with potential stars traveling across towns to a single location to be auditioned.

The Pan African winner of the competitions will walk away with 30 000 euros,(Ksh 3.4 million) a recording deal with Universal Music, a week in NYC with RnB heartthrob Akon, 1st class for a mentorship and a music video that will be aired on TRACE TV internationally. The national Kenyan winner will also win a Subaru Impreza courtesy of Airtel Kenya. This will be aired live on NTV.

For more information visit: www.africa.airtel.com