The KFCB Will Definitely Regret Banning “50 Shades Of Grey” As It Makes A Record Breaking 7.2 Billion Kshs On Its Premier! Whoa!

After selling more than 40 Million copies worldwide it was only practical for a “50 Shades of Grey” movie to come into life, and coming to life it did.

And the trailer of the new movie was pretty steamy and the fans could not wait to watch the movie. But Alas! The Kenya Film Classification Board slapped us with what they called a ‘restriction’ which feels more like a ban so you cannot watch this movie in the theaters.

But the ban and the consequent loss of revenue is just a drop in the ocean for the producers of the movie as they are making a killing.

According to Variety Magazine, the movie made about 81.7 million dollars (7.2 Billion Kshs) from 3,646 locations where the movie was screened over a three day period. So what made this movie such a success?

“It had that whole sex thing going for it, it was edgy, and it started a conversation. It went beyond being a girls’ night out movie and became a date night movie.” said Paul Dergarabedian, senior box office analyst at Rentrak.

This makes me think that the banning of the movie was not a sleek move; this movie is a cash cow. There would have been better off placing an age restriction.

See also:Kenya Film Commission Restricts Yet Another Steamy Movie