These Are the Hottest Presidents in Africa .Check Out How Uhuru Fares next To Paul Kagame
Over the past four years, Twitter has become the social media channel of choice for celebs to interact with their fans and the hotness/popularity of a celebrity is often judged by how many people follow them.And world leaders are no different.
They are using the platform to reach large audiences with key messages and soundbites,according to Burson-Marsteller’s Twiplomacy study, an annual global survey of world leaders on Twitter. Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network.
Released today, the study analyzed 669 government accounts in 166 countries and revealed that 86 percent of all 193 United Nations (UN) governments have a presence on Twitter. One hundred and seventy-two heads of state and government have personal Twitter accounts and only 27 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence.
As of 24 March 2015, the five hottest( most followed) world leaders were U.S. President Barack Obama (@BarackObama) (57 million followers of the U.S. president’s campaign account), Pope Francis (@Pontifex) with 20 million followers on his nine different language accounts, India’s Prime Minister @NarendraModi, Turkey’s President Recep Tayyip Erdoğan (@RT_Erdogan) and the @WhiteHouse. However, the most followed world leaders follow few other peers, and they are hardly conversational. @BarackObama and the @WhiteHouse only follow four other world leaders, namely Norway’s Erna Solberg, Russia’s Dmitry Medvedev, the UK government and Estonia’s Foreign Minister Keit Pentus.
Some interesting African findings:
- Rwanda’s @PaulKagame has become Africa’s most followed president with 842,260 followers ahead of Kenya’s Uhuru Kenyatta @UKenyatta (781,929 followers) and South Africa’s presidential administration (@PresidencyZA) (388,418 followers).
- Quite a few African leaders seem to use Twitter solely to converse with their followers. Rwanda’s President @PaulKagameis the most conversational world leader with 86% of his tweets being @replies to other Twitter users.
- In Africa, 78% of governments are using Twitter.
About the Study
Data was collected in March 2015 from the accounts of 669 heads of state and government, foreign ministers and their institutions in 166 countries worldwide looking at more than 50 variables using Twitonomy (http://twitonomy.com). Burson-Marsteller used its proprietary Burson Tools to analyze Twitter relations between world leaders.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.
###
