They Try But Fail. This Is Why Kenyan Secular Female Singers Have, Do Not And Will Never Make It In The Industry (Part 2)

Continued from here: https://www.ghafla.co.ke/news/music/item/26644-they-try-but-fail-this-is-why-kenyan-secular-female-singers-have-do-not-and-will-never-make-it-in-the-industry

Someone said that shallow brooks dry quick, empty debes make the loudest noise and that a liar needs the smartest of minds and a very clear memory. So is borrow and morrow that rhyme so well with sorrow.

Female singers in Kenya tend to be more interested in beauty than their music career. Some plunge themselves into singing to showcase not their talent but what their mamas gave them. The curvaceous contours, the protruding butts, the coloured faces; faces coloured with crown paints meant for wood, fashion and many other things that are anti-singing. As one guy said, serving two masters is the hardest thing one can do. Singing and beauty showcasing are water and paraffin to be precise.

You may argue that some have managed to do so but trying this in Kenya is like trying to walk on water because Jesus and Peter did.

Lack of creativity is another factor. Creativity is the most important aspect for a singer. If you are not creative, then singing is not your thing. You remember Tanzania’s Matonya. He was talented with voice but died musically because he lacked creativity. He no longer sings. And if he does, I bet he sings for his brothers and relatives.

Recently, Avril released a single named Nikimuona. Before its release, Avril had publicised the song to an extent that we thought it could turn out to be a hit. Awe unto us for thinking so. Nikimuona to date is one of the worst songs I have ever heard.

Avril

The song lacks creativity from the word go, tries to force feelings on us and to make it worse, some lines have been copied from somebody else’s song. And you say you want to compete Avril! You simply can’t.

Avril has been in the industry for so long but every time she releases a single, she turns out to be a big disappointment. Even when Diamond of Tanzania gave her a chance to shine in East Africa and beyond, what Avril did was just to appear in Diamond’s Kesho video. She smiled all the way through the video without uttering a word. That is failure.

By now nikimuona should not be playing in our media. Infact Avril should not have released that song. She is the reason why this article has been drafted.

Other female artists who over time have demonstrated how poor they are in terms of creativity include veterans Amani, Wahu Kagwi, Muthoni the Drummer Queen among others.

For instance how does a singer like Marya go on to sing like,” halo, sishiki simu, sishiki simu…blah blah blah”. Even a two year old can sing that. What is that now! What can you learn from there? While Jay Dee is singing on how to avoid con people Marya is telling us she cannot pick phone calls. Nonsense!

Marya

Love for money has also seen our ladies slumber musically. They are effective when it comes to pursuing money at the expense of their careers. They go to gigs to collect money, not to sell their music and talent. They charge colossal sums of money to perform their poor music.

Others fall in love with rich men to gain materially. I am not saying that Amani dating a Nigeria man is largely because of his money but these are some of the reasons why Amani is no longer the Amani we used to know.

She has put relationships before her music career. Amani no longer releases sweet songs like she used to do a while ago. She is now busy with her West African man. So is Avril with her South African fiancée, if at all they are still dating.

Emmy Kosgey is in Nigeria where she will no longer sing her Kalenjin songs and get the recognition she amassed before following the oga broda.

The likes of Kendi are pathetic. Kendi releases songs after gold-digging a mzungu’s money and then calls herself an independent woman. Kendi for your information Lady Jay Dee has been in a marriage without children for more than 10 years but she has always remained strong and hard-working.

Oh, hardwork is another factor than has facilitated our ladies’ downfall. Our ladies are too lazy to work to work hard and improve their talents. Successful people have always burnt the midnight oil, spent extra time in what they do and dedicated themselves to their work. This, to our ladies is a dream.

Even great footballers like Cristiano Ronaldo and Lionel Messi work extra hard to be what they are. So is Yemi Alade, Juliana Kanyamozi and Lady Jay Dee.

Amani

But as much as we may lay blame on our ladies, producers, DJs, promoters and managers have also facilitated their donfall. Male producers take advantage of our poor musicians and exploit them to help them record their music. Promoters, DJs, managers too take advantage of these ladies.

When one fails to comply, that spells the end of their career. And if when they comply, they live to regret why they had to sleep with someone to be helped.

That is the society we are in. Our media has also turned against our ladies. Foreign music is the order of the day. 90% of the music played in Kenya is foreign.

That is so devastating. It is so appalling. Unless something is done, our female artistes will live peeping from under the carpent as foreign artistes take centre stage.