This Is What Larry Madowo Does When He’s Not Prancing On Your Telly
The digital space has become the one place that brands are fighting to claim, define and deliver on their brand purposes to their target audience.
Social media represents one market that is unique, dynamic and very adaptive.
The word of mouth has become one powerful tool that has been digitised and been given wings on the net that coalesces around the net, which is the biggest market without borders in the world.
Old Mutual through the tag #DoGreatThings have embraced digital and been able to take it to the next level through the concept of using brand ambassadors who are leveraging social media to have a questions campaign around the issue of insurance and be able to have conversations that will lead to better understanding through financial education of the majority of the Kenyans and through this empower them to do great things and live better.
Brand ambassadors like Ann Kansiime Larry Madowo, Terryanne Chebet, Mogaka, Wilbroda and OJ will take the issue of insurance, contextualise it to their audience and let conversations begin.
