Vera Sidika’s Unapologetic Skin Lightening Gets NTV and Classic 105 Talking About the Bleaching Outbreak in Kenya

A while back bleaching was a West African thing with a World Health Organization research revealing that 77 percent of women in Nigeria use skin bleaching products, followed by 59 percent of women in Togo, and 27 percent in Senegal. But it’s slowly spreading to other parts of the continent and in parts of Asia …parts that were once colonized.

There has certainly been a wave of bleaching in Kenya and Vera Sidika’s loud and proud admission to bleaching has not only caused a discussion on social media but also in the media with Classic 105, Kiss 100 and NTV getting in on the discussion.

After Vera Sidika admitted to bleaching, Victoria Rubadiri sought to find out the opinions of Kenyans on the streets and disadvantages of bleaching from a renowned dermatologist.You can check out the clip below

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Maina  also got his listeners on the bleaching issue,posing a series of  question to his listeners

“The bleach discussion …women are doing dangerous and crazy things to get lighter skin. Why are women bleaching? Is it because of guys? Is it because they’re having low self-esteem?

We saw a huge example when Vera Sidika showcased herself having bleached her skin and spending a fortune in doing so. (…yaani, she was ‘Aromated’ …she looks very different!) What makes women think that having lighter skin will make them more beautiful? What are these ‘social pressures’ that are driving women to bleach? Why don’t they accept themselves as they are?? This is crazy!!! Lupita Nyong’o is dark and she is fabulous – she was voted as the most beautiful woman of 2014. So what is this with women going ‘yellow yellow’? Iko nini?”