Willy M. Tuva Reveals The Secret To Mseto East Africa’s Success
“Hapa ndio kwao, hapa ndio kwetu…”
That right there just so happens to be his signature line. And with a catchy phrase like that, you bet Willy M. Tuva can make your blues go away every single day. Tuva is the voice behind Radio Citizen’s powerful afternoon show, “Mambo Mseto.”
He has been on radio since 2005, and started as a producer for Simba FM, as well as a producer for the show “Afya Bora” on KBC. But forwarding to 2010, Tuva and his channel “Mambo Mseto” have become a must-listen for many Kenyans out there.
“This is the only show in Kenya that represents and nurtures the local talent. We play Kenya, Uganda and Tanzania music. We talk to artists and interview them. Apart from that, we also focus on the youth. We try as much as possible to inform and educate them in their careers,” Tuva says.
When one speaks of good radio, it should be all about vibrancy, information and entertainment. And it seems like no one is as vibrant, informative and entertaining as the man behind the mic.
“I love the fact that I can relate well with my fans. I connect well with them. The fact that I get to meet with people who I used to think are high celebrities, right now we are friends. And for the time that I’ve been here for this industry, for this show, I’ve made many friends in the industry.”
The father of two may be a popular radio presenter, but at the end of the day, he’s just your average family guy.
“Mi ni mtu ambaye anapenda burudani, anapenda ku-chill out na family yangu, pia na marafiki zangu. Mi ni mtu wa Arsenali mambo kali.”
Whatever he’s doing, it seems to be working. Tuva has connected with listeners’ hearts through his music and talk. And how does one get to come up with a fantastic show like that? Well, he explains:
“If you want to have a successful show, you’ll have to be creative. That’s the only thing. Make sure that your different, don’t try to sound like someone else. And another thing is that, you have to try to connect to the people, to your fans. You have to know what they want, and give them exactly what they want.”
Mambo Mseto is not only about giving East Africans the buzz about the entertainment scene through interviews and news, but also incorporates great East African mixes.
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Courtesy: Shiko Kaitani
