I’ve always loved Cecile, from her songs all the way to her attitude… (especially her lyrics that always defend the man). That’s a good woman right there. DEFINITELY not from Nyeri.
Well, Cecile is currently working on a huge campaign set to be launched in Kenya very soon. The campaign dubbed ‘Make a Change’ which was the inspiration of Cecile’s ‘Make a Change’ track is a music and multimedia campaign that is designed to inspire, motivate and assist Africans and people of African descent all over the world to participate in solving issues of various fields.
Strategy of passing the message of this campaign to Africans all over, is through music, seeing as it is the ideal medium to mobilize action. This then requires a massive concert in Africa to reach the Africans as opposed to all the Africa assisting concerts held abroad, while the concerned party(us) is right hear in the dust.
It is with this in mind that Cecile came up with the passionate song ‘Make a Change’ which will be launched here in Kenya in March. The song has in collaboration some of the best Jamaican artistes namely; Mavado, Alaine, Christopher Martin, Sherieta Lewis, Gentleman and LUSH. As if Cecile is not enough, all these other awesome artistes had to jump in and now, it’s even hotter. Imagine all of them on one stage… right here in Kenya… to die for!!!
With Cecile’s inspiring lyrics like “Look at me, look at you, look at us, what we can do, make a change…”, this will be one of the hottest songs this year. All the proceedings from the concert will go to a variety of charity projects among them education, health care, famine relief and clean water, youth economic development and opportunities for African youths.
The song will be released in digital form only, i.e it will be available for downloading from mobile phones. This is to ensure that everyone, from any financial means can get the song and be able to contribute to the campaign. After being released in Africa, it will then be pushed all over the world.
The ‘Make A Change’ campaign will feature a novel technology using specially branded updatable USB keys which will be preloaded with the ‘Make A Change’ single, videos, remixes, photos, interviews, and the live ‘Make a Change Concert’. With this exclusive technology, every time users plug the USB key into a computer connected to the Internet, they immediately receive new and updated content related to the campaign and its activities. For example, stories about how their contributions have made a difference in the lives of everyday Africans, Remixes, Music Videos, Messages from celebrities etc etc
The USB, as well as the Make A Change website and social media platforms, will feature links to all the charitable partners’ and sponsors’ websites, merchandise as well as offer advertising space to this unique market.
When it arrives, please make sure you make your contributions in every way possible. Attend the concerts, buy the merchandise, download the songs, everything. We will.