Firehouse media Kenya, The parent company of Kenyan reggae outfit, Firehouse sounds, announces today that it will change their name to Rastyle Limited Effective Monday 2nd Feb 2015. The name change is a part of the company’s rebranding Initiative to better align the company’s identity with its new strategy and product roadmap.
Shariff Juma, also known as The Muzikal Sheriff, Founder, Dj and C.E.O for Rastyle Ltd, States “Firehouse sounds (now Rastyle sounds), was formed to be a premier reggae outfit with the ability to offer a different and unique reggae experience, a fresh break from the stereotypical routine of club and concert reggae sessions.
With every show, every set & every session, a new experience was born, and on each passing day we’ve grown to a new, higher level. Our deejays are different and unique in style. Our MCs are witty & wild in their own way of reggae toasting, a wicked mix that brought and still brings you a light hearted, interactive and humor filled reggae sessions.
We’ve taken a different style in beating down our own path and as such Rastyle sounds is arguably the fastest growing sound in the country going by the popularity of all our shows. We currently host various club reggae sessions, 3 days a week with a climax super Sunday where we have radio and reggae sessions in 3 clubs, 3 Counties, 50kms apart on the same day.”
He continues, “Our Name Change to Rastyle Limited reflects our company’s evolution from a simple Dj unit to a fully-fledged fresh and stylish entertainment company with an amazing line up of upcoming new products and services built around our favorite Genre that is Reggae”.
Rastyle envisions a diverse number of products and services that will start rolling out within our first year of rebranding, 2015
- Rastyle Sounds – The reggae Dj unit inherited from firehouse sounds
- Rastyle Dj Academy – Our flagship Dj academy that will provide diverse lessons beyond just regular music beat matching.
- Rastyle Gear – From clothing to all types of merchandise. Everything #Rastyle
- Rastyle Live – Everything live, concerts et al
- Rastyle Productions – reggae music & video productions
- Rastyle Foundation – corporate social responsibilities #Rastyle
This rebranding effort comes at a defining moment in our company’s history immediately after we just celebrated our 5th anniversary in the reggae industry. Coming from a highly successful anniversary event, we now present to you a company with a clearer, bolder outlook than before.
Rastyle: a style that as a reggae lover, you’ll easily identify with.
This change is also being made to give us our own distinct identity and eliminate confusion between the company’s current name and other global initiatives and organizations also aptly named Firehouse. By Taking on the Rastyle name, We can better differentiate ourselves from the competition and market ourselves exclusively. This is important for our People, fans and the company as a whole as we further expand our presence in the entertainment industry.
As a result of the name change, we expect a heightened sense of belonging and ownership, as fans, Friends, Sponsors and other partners in the industry experience an upgraded change to their new style and identity that is Rastyle.
For More info visit www.rastyle.co.ke