Since the forceful shutdown of Kenya’s biggest television networks,social media has been awash with all manner of half-baked expositors attempting to,disastrously,explain away why the ‘Big 3’ networks had to go and why we really,truly need the much-touted Digital Migration.
Everyone’s been having a say on this very ubiquitous topic never mind that half of what the are saying is actually third rate balderdash.
Well,since I belong to that social media pool too,allow me to,albeit thoughtfully,delve into the topic too and throw around my two cents.
From what I have gathered (From actual sources and people who actually know what TV is all about) this digital migration thing is a godsend. And,truly,it is.
For starters,launching,owning and operating a television station won’t be so hard a task anymore. Or implausibly expensive like it has been the norm.
Secondly,content creators will finally not only have the big break they’ve always been yearning for,but also cash some real serious bucks.
Thirdly,Kenyans will have the chance to watch WHATEVER they wish…from a myriad of,say,100 channels….Aaaand that’s where the trick is.
In as much as we celebrate the vain fact that we will finally be free to choose what to watch besides the ‘boring’ programmes we’ve been accustomed to,we must also ask ourselves; What exactly is this KIND of entertainment that Kenyans have always been yearning for??
Kenyans are over the moon. Because,besides the Papa Shirandulas and the Beba Bebas and the Hapa Kules,they will finally be able to,while spattered across their creaking old couches,sipping some milk-deficient Ketepa tea,browse a legion of more channels for ‘more variety’.
Bullshit!
Not unless this ‘entertainment’ is being provided by foreigners,Kenyan artists,creators,actors and TV presenters DO NOT have any special trick in the bag. Kenyan would-be TV stars do not have any hidden talents they’re about to unleash. I mean,Our production prowess won’t just shoot up overnight.
Take it from me,it will either be the SAME OLD.
Or worse.
Just like blogging,we are about to be launched into an either risque world or trashy universe where,in a bid to capture the viewers who ACTUALLY have a choice not to watch You,TV producers will unleash the trashiest and the most basic,third-rate,low-level and ratchet TV shows on You.
TV producers will be in a mad race to capture You. And by ‘entertaining’ You,hope to keep you. As a viewer.
Competition is good. But its also dirty. And the more the players,the cheaper the game.
If we have a billion TV stations,who is going to watch what?? How can content producers and would-be TV producers hope to cash in and make it big when they are not even sure,given the insane number of TV channels anyway,anyone is going to watch them in the first place??
To nab viewers,and make them watch whatever nonsense You are broadcasting,standards must be lowered. Reaaalllly low.
Ethics will be thrown out of the window. And in a bid to grab the all-valuable viewer,TV will be inundated with all manner of trash and crap and lies and scandal and hyperbole. All for shock value.
Just like the Kenyan blogging industry,which has now been chocked by a million bloggers,most of whom are inept school drop-outs who can’t read and write,TV is taking that trashy direction.
I have seen ‘bloggers’ post the most arrant lies and most egregious stories in a bid to gain the traffic and make that dollar.
Knowing that Kenya is a haven of blogs,with a hundred new ones been created daily,these despicable analphabetic ‘bloggers’ will do anything,write anything,in a bid to shock you,capture You,win You and make You their reader. Or subscriber.
And TV, just like blogging,may go,no,actually,will GO that direction.
And instead of having to sit back and watch real entertainment that really edifies and lifts humanity at the same time,we shall have to settle for what I would call the ‘Classic 105’ effect.
Trash talk will be the order of the day. Sex chats will blow up our TV screens. It will be a world of dirt and scandal and slander and endless bedroom secrets talk shows. Ratchetness reloaded.
It’s about to get ugly. When the competition to capture the viewer starts,brace Yourself for the dilution of entertainment as we know it.
Or,my crystal ball tells me,if it doesn’t get really trashy,it shall get really substandard. If You thought KBC-and K24-had poor picture quality,poor sound,poor programmes,poor transmission and poor overall everything,well,You’re looking at a whole new 100 KBCs.
If You thought television sucked,wait till we migrate. It shall suck. Big time.
Welcome to the World of Trash.
Long Live the Digital Migration! I’m not sure I am eagerly looking forward to that alternative ‘entertainment’ though.
I mean,I have internet. And that’s about all I need. For now.