To a typical kenyan artiste,singing a couple pop tracks,having their videos appear in a couple TV music shows and appearing on a couple tabloids is more than enough to spur them to “superstardom”. They rarely cultivate on their image. Or,very importantly,fanbase.
And if there is an area of celebrityhoood (is there such a word?) that Kenyan Celebrities haven’t quite delved into is; creating a RELATIONSHIP with their fans. As long as they have a couple Facebook LIKES on their very ghostly pages,and a bunch of idle fanatics that show up at their random concerts,Kenyan artists are at home with whatever their ‘fans’ throw at them.
Clearly,You see no attempt by these artists to cultivate not only a healthy but unbreakable relationship with their fans. And,consistently, aiming to maintain it and strengthen it.
In the US,for instance,superstars like Justin Bieber,Nicki Minaj,Lady Gaga,Rihanna and Beyonce have managed to have a very very special rapport with their fans…a rapport that goes beyond blood and relation. A bond that is indestructible. And unassailable.
You can never break the bond between a Rihanna fan and the idol she considers her goddess. You can never destroy the connect between a Justin Bieber fanatic and the man she considers her Musical Prince.
To attain this level of loyalty and artistic faithfulness,to manage to marshall a gang of the most hardcore fans ever,the most diehard gang of fans ever,You will need to do much more than the typical “Mafans Nawapenda Wo” tactic employed by many a Kenyan artiste.
You will need to stop being comfortable with “sharing” your fans with anyone else. No,Create Your own army. Your own gang of indestructible fanbase that will die with You,live for You,fight for You and kill for You.
Create a fierce military of devout adherents who watch your every move,defend your every word and swear by your consecrated name. A fanbase that is committed. To the last drop of their blood.
But how do You do this?? And achieve the kind of notorious zealotry the likes of Beyonce,Justin Bieber and Lady Gaga so famously enjoy?
You’ve got to BEWITCH Your fans. And here’s the 5 witchdoctor steps on how to cast a spell. On Your fans.
1. CREATE A NAME FOR THEM.
Justin Bieber did it. Beyonce did it. Rihanna did it. Nicki Minaj did it. Heck,even Cabu Gah did it….(Hehe) Bieber calls his millions of diehard fans “Beliebers”. Queen Bee calls her stinging army “Beyhive”,Nicki calls her dolls “Barbz” and Thee Baddest Girl Rihanna calls her baddest army “The Rihanna Navy”. There is something POWERFUL about branding your fans. And giving them a special,collective name. A name they all answer to. It makes them feel like a family. Like a unit. And like a ferocious gang. What does Juacali call his fans? Nameless? Victoria Kimani? Rabbit? Willy Paul?? Baptize these people buana! Give them a name! I mean,I called mine “Caburians”. And it worked!
2.BE FLAWLESS. OR ATLEAST, PRETEND TO BE.
Beyonce is Flawless. Like,Flaw.Less. She’s made her millions of fans believe she’s perfect. And next to a goddess. Her music? Flawless. Marriage? Flawless. Life? Flawless. E’rythang? Flawless. The Queen has got NO mistakes. No foibles. No shortcomings. And her fans have come to believe her. And this is clearly evident in the “Untouched” Beyonce photos that were released to the internet 2 weeks ago,showing Beyonce in her natural,freckles-ridden face. After those photos were made public,by the unofficial Beyonce fansite,The Beyonce World,Beyonce fans erupted in a bloodthirsty uproar. Fiercely attacking the Website that released those unflattering photos….showing Beyonce’s very ugly real face. The websites that published these pics,including Complex and Gawker,were attacked so hard by the Beyonce gang,the “Beyhive” that they immediately pulled down the unprepossessing photos. And apologized profusely to Queen Bee. And her ruthless gang,the “Beyhive”. But who defended Avril after the attacks she received for her make-up free,pimple-ridden forehead? Anyone? Naaah. Fail.



3.BE A BADASS.
F being sweet. To hell with that! Go hard or go home. Rihanna style. ‘Riri’ is The Official Baddest Of Bad Girls. Bieber is the Baddest Boy. And Eminem too comes real close. Fans are like girls,they get attracted to the dangerous ones…the bad ones…the rough ones. Quit being a Selena Gomez, and instead,be a Mikey Cyrus. To hell with being an Ariana Grande. Its time to be an Amy Winehouse. Fans have a way of staying loyal and fiercely faithful to BADASS Celebrities. And be smart about it. Show the World You don’t give a Fuck…Like Rihanna does on Instagram. Tell the World, Its My freaking life,like the late great Amy Winehouse used to do. Be a singer. A d still a rough ghetto bad boy…Like Chris Brown is. Chris Breezy has won the “Pandemonium” Award consecutively for the last 4 years. 4 Years? Damn! Ask Yourself why. Be bad. In a good way. Confused? Ask Huddah Monroe. She’s mastered the art. And she’s got the baddest fanbase in Kenya…..
4. BE CONSISTENT
Just like a litter of lion cubs,keep feeding your little ones with meat. Or they’ll die. Or scamper off to someone else whoa actually has some beef to offer. Do not starve Your army. I repeat,DO NOT starve Your army. Ever. Ever. Feed them with new music….New albums…New outfits…New concerts…New things. Keep them fed. And belly-full. All rye damn time. Do not disappear for years. You’ll be forgotten. And they’ll decamp from your group. Make yourself ubiquitous. Always. Jaguar has mastered the art of consistency. Never mind the content he releases… Wahu,can You hear me? Nameless,are You there? Bamboo,sit up and listen. Marya,You lost it ages ago.
5.PLAY THE VICTIM
Although its always advisable to entertain your fans by rapaciously attacking your enemies,haters and detractors, sometimes its also very advisable to step back…And act like the victim here. Act like a wounded lioness that is too broken,too hurt to defend itself. And allow your fans to DEFEND YOU. Sometimes its good to step out of the ring…And allow your fanbase to step in for You. And,bloodily, fight for You. In 2009,Taylor Swift was rudely interrupted by Kanye West at the VMA stage. She didn’t fight back. She acted like the victim she was…And let her fans see through her severing pain. And,unanimously, they all stood up for her. Fought for her and attacked Kanye West so bad he contemplated suicide while recording in Hawaii. Allow these gangs fight for You….time after time. Once again,look at what happened to Beyonce,over the weekend Rock singer Kid Rock attacked Queen Bee saying,
“Beyoncé to me, doesn’t have a f**king ‘Purple Rain,’ but she’s the biggest thing on Earth. How can you be that big without at least one ‘Sweet Home Alabama’ or ‘Old Time Rock & Roll’?”
“People are like, ‘Beyoncé’s hot. Got a nice f**king ass.’ I’m like, ‘Cool, I like skinny white chicks with big tits.’ Doesn’t really f**ing do much for me.” He added,severely bashing the ‘Drunk In Love’ hitmaker.
But Beyonce didn’t say a word. Like the master of the fame she is,she,once again,allowed her baddest gang,the “Beyhive” fight for her. And,boy,oh,boy,this Kid Rock kid was mauled so badly,harangued so fiercely, he should be dead by now.
Beyonce fans poured into Kid Rock’s Instagram page and,in their teeming thousands,left the vilest,most stinging comments and taunts on ALL his photos. ALL.
And,to properly hit the buzzing message home, the “Beyhive” spammed Kid Rock’s Instagram pics with BEE emojis. A billion bee emojis.
When a million bees come for your ass,Brother,You’re as good as dead.
Catch all the drama HERE. Lord,its crazy!


Commandment NUMBER 11:
Thou Shalt Not Attack Beyonce. Never. Ever.
Well,Kenyan Celebrities,there goes the MCHAWI HANDBOOK on how to bewitch. And cast a lasting spell on your fans.
Try it….And if it doesn’t work,CONSULT a real MGANGA. In Tanzania. No,seriously.